Design
Graphic design is more than just good looks. Design is the process of visually conveying ideas or messages to a specific audience.
Case Study: Storytelling Through Brand Design
A successful rebrand goes far beyond flashy graphics and high-res photos. It tells a story. It positions a product to f…
Brand Science 101
For me to use the term “branding industry” often feels odd, even though I work within it. The entry point for agencies …
By Stæven Frey
How to Create Identity Guidelines that Empower your Clients
To stop the all too familiar scenario of seeing a beautifully designed identity go out into the world only to be misuse…
By Liz Elcoate
The Hidden Costs of Minimalism in Design
Minimalism is a trend that has largely defined the best part of the last decade. Its rise to prominence came as a react…
By Ben Bate
19 Contemporary Font Pairings for 2019
Typography is a fundamental part of design, it enables the designer to create a variety of moods and effects by using v…
Unofficial Pantone Color for 2020 Revealed
Every December the color categorizing company Pantone nominates one of its colors as a hue for the next 12 months. The …
Slack Adopts Generic New Identity
There were few logos more recognizable than Slack’s. In the five years since the messaging service gained traction it h…
By Ben Moss
Mailchimp Unveils Quirky Rebrand
If any single tech company embodies the spirit of web-savvy, then it is Mailchimp. Since its beginnings as a side-proje…
By Ben Moss
Uber Unveils Simple New Rebrand
A little less than three years ago, Uber rebranded as the cab-service of choice for dystopian sci-fi pac-man fans. It w…
By Ben Moss
Firefox Working on a Rebrand
Hey guys, remember Firefox? Remember the Mozilla Application Suite? That second one isn’t relevant, but everyone knows …
10 Data Visualization Best Practices for the Web
Data visualization has quickly become a standard for disseminating information on the web. It’s used across a range of …
GoDaddy Changes its Logo (Again), Loses its Daddy
Once upon a time in the long lost world of the 1997 (more or less), a little boy was growing up watching Hercules: the …
Ogilvy Changes Face After 70 Years
By most terms of reference, 70 years is a long time…70 years ago, copywriter David Ogilvy decided to part ways with his…
10 Reasons to Love (and Use) Gradients in 2018
After years of flat, material and completely minimal styles, the gradient has made a comeback. Everywhere you look, des…
30+ New Top Level Domains for Designers and Developers
Come one, come all! There are new(ish) top level domains for sale, and we’re here to tell you all about them! Okay, for…
6 Things to Put in Your Design Guide Right Now
Design guides are an invaluable tool for maximizing design team output, and for ensuring a consistent brand identity. W…
10 Tips for Using a Bullet Journal to Boost Creativity
You’ve seen some of the beautiful bullet journals on Pinterest, and there’s more to this trend than an exercise in crea…
Great Questions Lead to Great Design: A Guide to the Design Thinking Process
Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal …
