Design
Graphic design is more than just good looks. Design is the process of visually conveying ideas or messages to a specific audience.
Is mobile app UI design a complete waste of time and money?
More and more companies are constantly chopping and changing their design direction and user interface in a battle to s…
By Ben Bate
Mozilla’s rebrand reaches the final four
Mozilla’s rebranding project has been going on the entire Summer. Now, as we head into the Fall, the company’s rebrandi…
Poll: Should designers just…design?
Every single designer reading this runs a blog, or at the very least a Medium account; around 5% (wildly anecdotal stat…
By Ben Moss
What is millennial branding, and why should you care?
In 2016, we’re living in an age of information saturation. At each turn we are bombarded with images and messages; ever…
By Melissa Lang
Learn how to take a punch
Getting punched hurts, but in our line of work you need to get used to taking some once in a while. The work we do isn’…
Trump campaign rebrands after web reacts
Last week, Republican presumptive nominee Donald Trump chose Indiana Governor Mike Pence as his running mate. In keepin…
MasterCard unveils its first rebrand in 20 years
MasterCard’s logo is almost universally recognized because it’s remained unchanged for 20 years. The interlocking twin …
Infographic: Fontsmith’s complete guide to typography terms
As a web designer, typography is paramount. Even on sites where images or video are the main focus, the way you treat t…
Netflix updates its branding
Netflix has just updated its branding with a new logomark. Or is it just a really short logotype? In any case, the saga…
Poll: Can a design be “correct”?
Design is about problem solving, whether that be visual, structural, conceptual, or any other ‘…al’. If there’s a probl…
By Ben Moss
Online brand-building 101
Building a brand online is a different task to traditional brand building. Of course it won’t hurt to combine the offli…
By Emma Grant
Coca Cola launches new design language
In a move that’s billed as worldwide brand unification, the Coca Cola Company announced a major redesign of its look th…
Tokyo 2020 logo shortlist revealed
It’s just four years until the Tokyo Summer Olympics and Paralympics, and while the eyes of the sporting world may curr…
By Ben Moss
HP unveil “new” logo
Hewlett-Packard, that giant of computing, has just released its new logo. Um... again. Well, not really again. Sigh.
I…
US highways embroiled in typography battle
We live in a world where every startup and its dog promises to change your life through design. The most important work…
How to choose an accessible typeface
Inclusive design is a hot topic and choosing an accessible font for your website is important for all brands, not just …
The Met’s new logo polarizes opinion
New York’s Metropolitan Museum of Art—The Met, for short—has just redesigned its well-loved logo. The Museum has gone b…
Uber relaunches with a new brand identity
Uber has relaunched its brand, with a new logo, identity, app icons, and site designs. One of the most well-known start…
By Ben Moss
